VC Radio

Voice Coaches Radio 699 “AI and Voice Overs”

John: [00:00:00] All right. Welcome to the King, a voiceover podcast. Voice, voice coaches radio. I am John
Tina: and I am Tina, your queen for the
John: day. There you go. There you go. Uh, I just made this as a whole, the king of, you know, the King and queen of Voiceover podcast. How about that? Uh, here we are. We are here today to talk about the burning questions.
The question I get so much.
Tina: Yes.
John: Yes. Um. AI and voiceovers. How, how will AI affect the voiceover industry?
Tina: It, it's, it's funny that I all of a sudden just seem to get a lot of questions on that and people are nervous about it, and I It's understandable. It's definitely understandable.
John: It is. Because AI can do voiceovers.
Tina: Yeah, absolutely.
John: Uh, but you know, here's the thing. A couple [00:01:00] things. First off, and I think this is very telling, they did a poll on. AI voiceovers with consumers. Mm-hmm. And consumers is like, the number was like 92%. 92% of consumers said that. If they found out a company was using AI voices mm-hmm. They would be less likely to trust that company.
Tina: Oh wow.
John: They prefer human voices. Well,
Tina: yeah. Yeah.
John: Right. Because you know, here at the studio, we do professional work, right? Mm-hmm. And we've never had a client call here, for example, and say, Hey, what's the cheapest way for me to do this commercial?
Tina: Yeah. Never, never,
John: never. No, no. What they want is the best way to do it.
Tina: Yeah.
John: And AI definitely is not the best way because. Here's the thing. Voiceovers, one of the great things about this mm-hmm. Voiceovers is collaborative.
Tina: Yeah.
John: Right. AI is not collaborative. AI is, you tell it what to do.
Tina: Yes. Absolutely.
John: You need to, you need to be very specific. I've, I've toyed around with it.
Mm-hmm. You have to be very, very specific, and when you get it back, you're gonna need to tweak it. Now you [00:02:00] gotta go back in and go, okay, I don't want, you know. Yeah. And there's no feedback. There's no that, that there's no AI going. Well, I
Tina: Yeah.
John: Mean there's none of that. Right. So
Tina: how would you like me to say that?
John: There's
Tina: absolutely not.
John: You're trying, you have to be so specific.
Tina: Yeah.
John: And, and you know, the thing that ai, besides not being collaborative, it's just you telling ai, um. The thing AI is never gonna have is life experience that can feed into whatever expression you are trying to get across or whatever emotion you're trying to, to express to, yes.
Right. So there's that as well, but mm-hmm. Um, it's, it's again, the only people I think no one can see the future. I wanna be very clear about that. Mm-hmm. No one can see the future, so I, I, I, I can't predict that, but no one. Who, uh, wants quality is really opting for. I think the only people opting for AI voices at this point are people who weren't paying voice actors to begin with.
Tina: [00:03:00] That's exactly it.
John: And there are always exceptions. Mm-hmm. I'm not. Mm-hmm. You know, listen, I, we know this, but for, I would say most, if you know most predominantly, most of companies, anyone, like I have a friend who works for a pharmaceutical company. Mm-hmm. Right. Here's an example of this. She works for a pharmaceutical company and.
She told me, oh, and she, she knows I'm in the voiceovers, obviously. And so that's what she brought it to me and she said, are you worried because my company is using AI voices for training right now. And I said, oh, really? And I said, well, who? I said, so who were they using before the for the voiceovers? And she said, oh, well, they're making the employees do it for free.
Tina: Yeah, that's
John: it is said. Okay, good. And the employees don't do double duty, so they weren't paying voice actors to begin with. Of course they're gonna do that. Mm-hmm. They weren't paying anyone.
Tina: Yeah.
John: Um, they don't, they don't care. Because listen, if you're using an employee who isn't a voice actor, you, you don't care about quality.
Right?
Tina: No, absolutely not. And
John: so now you're gonna use ai. Yeah. That's great.
Tina: It's the free way to get around it. Yep. Yeah.
John: Right Now you don't even have to have your employees do it. So, but yeah. So I, you know, [00:04:00] I think that's something that, yes, I understand everyone's kind of fear. Mm-hmm. I get it. And ai.
Listen, AI is, first of all, AI is fantastic. There's a lot of great things about ai, especially in, in the medical field. Mm-hmm. There's gonna be some things that it can do that really would never, you know,
Tina: yes. When,
John: yeah, definitely. Yeah. And, but um, as far as voiceovers, I'm not that concerned. Again, things will get better, but.
I just think there's always gonna be a need for that human connection.
Tina: There is, there's definitely. 'cause I, that's the biggest question I do get from, um, from, uh, students, you know, well, what about ai? You know, and my response will always be, there's always going to be need for a human voice, that person that's behind that voice.
Mm-hmm. Because the one, the emotion that is the biggest thing. Yeah. To express emotions. It is very hard to get. AI to give you the emotion that you're looking for. And I, and, and
John: authentic,
Tina: yes. Yeah, that's exactly it.
John: Percent authentic.
Tina: And I think also, I don't think they're there yet as, [00:05:00] as bring to be able to bring out the emotion.
John: Definitely not. It'll get better even, but I still think there's always gonna be. The, there's always be something you'll know.
Tina: Mm-hmm.
John: You know, you'll just know, you know.
Tina: Yeah.
John: Uh, but, but yeah, so I, I don't, and, and I will say this, I think AI has a really bad reputation. Mm-hmm. Overall. And, and, and, and I think that's unfortunate because I, like I said, I'm not someone who I'll forget ai.
Like I just had the, I had someone, uh, in a webinar start just. Going on a whole rant in the chat about how bad AI is for the environment. And by the way, I don't even understand that, but that is a thing now.
Tina: Yeah.
John: Apparently every query you, you, and again, I don't understand it. Mm-hmm. I'm not gonna pretend I understand it.
Um. Every query you, you put into ai
Tina: mm-hmm.
John: Is a certain amount of fresh water. I don't know what that means. Oh,
Tina: amazing.
But
John: that's a thing. So I looked, you know, and I don't understand it, but I did look it up and there's a so many people complaining about that now. And so that's the thing too, [00:06:00] apparently uses a lot of natural resources for ai.
So there's a lot of people that are against ai. All right. In general. And that's, and so that, that's a thing. Now, there's a lot of, there's a movement against ai. So I, I, I'm not that concerned about. Our jobs, to be honest.
Tina: No, absolutely not. And I was telling you this, so I also work in radio and there will be times when you're trying to get, uh, listeners to call in.
Mm-hmm. So you don't have anybody to call that calls in. So you wanna get them going. So you, we will use a program, AI. Use ai. So I'll put in there, um, you know, Hey, can you play this song? But it glitches. That's the funny thing. When I, one day I typed in saying, how can the put the request in? I'm from here, they do the request, and then all of a sudden at the end of the recording that they send me back was, uh, and I was like.
Did I, at first I thought I typed it in. Did I type that in? Maybe my fingers were just, and, and so I put it in again, again, that what I asked for [00:07:00] came out, but then at the end was like a foreign language. So I even, I even had to ask somebody that at the station and said, what's going on? And the my program director said to me, he goes, it glitches.
That's the glitch. See, so you don't get that. Yes, we glitch, you know, human voices, but not all of a sudden go. And I was like, what is, I really thought someone took over. Yeah, yeah. That computer and wrote something in. So it's not going to be perfect. Yeah. Not at all.
John: Yeah. And yeah, for me it's always gonna be the, the, the lack.
And again, no matter. Be sincere. Will it, will it Is it, is it gonna be a part of you that just hears it and goes, that doesn't sound sincere. I feel like there is something to that. Uh, and, and something where human voices are always gonna have more Yes. Of the you because it's mm-hmm. Human experience that lends itself to being sincere or being sarcastic or mm-hmm.
Or, you know, whatever. So, um. I get it. There's a lot of great AI out there and there's, [00:08:00] and uh, there's a lot of things it could be used for, but yeah, I mean, listen, there, there's a prediction and so ai, apparently no one's. Predicting like experts in this industry at least. Mm-hmm. No one's predicting AI is going to damage this industry very much because there's $4.4 billion worth of work right now.
Mm-hmm. Annually. Yeah. For voice actors. And the prediction is by January it's gonna be up to 4.8.
Tina: Oh my, yeah.
John: And then by 2034 now. I know. I know. That's a ways off.
Tina: Mm-hmm. Mm-hmm.
John: Right. But by 2034, they're predicting $8 billion in voice of work annually. So to me. That tells you based on the mm-hmm. The experts in this industry, uh, that, that they're not concerned either.
Tina: No, absolutely. 'cause they're not paying an AI that money. That's voices. Yeah. Are voices. Yeah.
John: But again, the key still is the client. Mm-hmm. Right. The client, when the client wants a job done, whether be commercial. Mm-hmm. Okay. And this is a client that cares about the product, or they want, they want the best result.[00:09:00]
The best result is not going to be ai. The best result is going to be a human voice actor. Mm-hmm. And sure, AI is the cheapest way to go. I don't know about you, but I don't, I don't pretty much anything I buy. Mm-hmm. I don't go, what's the cheapest?
Tina: No. Yeah. '
John: cause I'm not like, oh, what's the cheapest? I know what's not gonna, it's gonna break or it's gonna whatever.
Mm-hmm. I, I don't go, what's the cheapest? What's I, what I want is what's the best mo, what's the most reliable?
Tina: Mm-hmm. That's what it comes down to. Yeah.
John: Really. And so I, I'm, yeah. I mean. So that I, I wanted, we wanted to tackle this because mm-hmm. I get it. Every, any webinar I do. Yeah. I don't think I've had a webinar in the last six months that someone hasn't brought it up.
Tina: Mm-hmm. Yeah. You
John: know,
Tina: and I get it with students almost every day. Every day that they're concerned with, you know? Well, what about if I get into this? Is AI taking over? No. No,
John: always. I was told, I would told, I was told AI was gonna put me out of a job five years ago.
Tina: Oh.
John: So I'm still here, so I
Tina: don't, yeah, no, there's, there is.
We'll always need be for that human voice. Really? Yeah, I [00:10:00] think so.
John: 100%.
Tina: Yeah.
John: So, fret knot.
Tina: Mm-hmm.
John: Voiceover family.
Tina: Yeah.
John: Was coaches family Fret knot. We're gonna be good. We're gonna be good. Um, I'm not gonna say that there's not gonna be companies using AI voices, but believe me, they weren't gonna pay you anyway and they weren't gonna pay you what you're worth.
Certainly. So Fret Knot will be good. Yeah. We'll, we'll, we'll be good.
Tina: We, they will not take over.
John: They will not take over. And, and anyone who, who's using AI right now.
Tina: We'll find you.
John: So, uh, but do you have anything else?
Tina: No, that's usually, that's it. That's the biggest thing I, like I said, I've got a lot of students who ask it and always remember there's a need for a human voice.
John: Yes. Always
Tina: human voice.
John: Always. Yeah. So, again, we wanna thank everybody very much mm-hmm. For, mm-hmm.
Listening to this podcast watching. If you're watching, I apologize, but if you're listening.
Tina: Yeah. Wait, what episode number will, oh,
John: right,
Tina: we didn't last 2 99.
John: No, no six. No. [00:11:00] Six six. 9 6 98.
Tina: Oh 6
John: 98. Right.
Tina: Okay. Yep.
John: Am. Am I? Is that correct?
Tina: All right. That's why I'm thinking it's 6 99.
John: No, you're right. It is. Yeah, it's 6 99.
Tina: I'm actually right about something.
John: 6 99. Wow. Look at that. We are, this is episode 6 99. We have one more episode to his 700 and, and so when we do that, mm-hmm. When we do that episode, which will be next week.
Tina: Okay.
John: Um, we are gonna have a huge party.
Tina: Oh good.
John: Not like parties. We're not, we're not, but we, but we can pretend we won't.
You know,
Tina: maybe, we'll, maybe,
John: maybe. We'll, but you know what? Someone out there can throw a surprise party.
Tina: That'd be good. Yeah. I want the balloon streamers at all.
John: Who's gonna clean? That's something I always do, by the way, whenever I watch a show. Where like the winner, like they make a big deal of it. Oh yeah,
Tina: yeah.
John: And the stream or something. They come down. The first thing I think of who cleans that up, that's the first thing I think of. I do not think of, oh, how awesome is that? I go, who's cleaning that up? Look at all that. They've made so much work for that [00:12:00] person. You have to sweep all that up. How do you, how do you even do it?
Like even when they. What really blows my mind is they do, they do that at Universal Studios. If you go to Universal Studios, Orlando mm-hmm. They have parades and all this. Yeah. And they go crazy there. They, they put stuff in the air, they, everything. And right away I'm like, who cleans all this up? Who does it?
Tina: I can't believe that's your first thought.
John: That's the first thought. I, I, because to me I was like. Don't bother, like it's not making me that excited. I feel bad for those people. They have to, they have to, like the street cleaner comes out with the broom. I see 'em coming around with the broom in the soft
Tina: hole with, with that tiny little broom and all those, they're just sleeping at hours later.
They're still in the same spot.
John: I, one time, I, I, I go to Mar, usually go to Mardi Gras Universal Studios. Orlando has a Mardi Gras every year around, around the same time as the real Mardi Gras. Yeah. But they do it for like, um, I don't know, a month or two. And I always get, I, I always, now my wife and I have learned how to get on the float.
So we, we get on, we get on the floats. Now
Tina: you're both sneaking on No,
John: no, no, no. We, no, we, we book ourselves on [00:13:00] the float. You can book yourself on the float and we get on the float and we throw beads. So, um, one year I feel, I don't know who I did this to, and I apologize if that person happens to be listening and they're in the voiceovers one year, and I didn't notice until I was throwing beads and they tell you to throw 'em underhand.
I do not. I do not, I throw them overhand, uh, because I'm more accurate that way. I'm not whipping 'em at people. But one year I noticed my pinky ring came off, and so I must have thrown the beads and my pinky ring and it must have hit someone. Oh. And I'm thinking, oh wow. That must have hurt so bad. I, I don't know who I did it to.
Yeah. But, uh, I apologize if you are listening, but it was a cool ring.
Tina: There you go. You're welcome.
John: Handmade. You're welcome. Handmade ring, pinky ring. If you, you know, depending on what your pink, what size your pinky is, I have kind a small pinky, but
Tina: thanks for sharing.
John: I have small hands. I have small hands for, for a fella.
You know, my wife has big hands and our hands are almost the same size.
Tina: She's, she's gonna love you for that.
John: She knows. She knows. [00:14:00] She has big hands. So we, I, I, I nicknamed her man hands.
Tina: Can we, we have to
John: get, no, I don't, the way I don't call her man hands. Don't ever call her that. I do not call her that.
Tina: Let's put a photo. We gotta get a photo of her hand, her hands
John: together. Mine are a tiny bit bigger, but she does, her hands are pretty big. I hope she doesn't listen to this episode.
Tina: She's kill me. Oh yeah, yeah, yeah. So, uh, you gonna find a new place to live.
John: Alright, well listen. Thank you everybody very much for listening.
And uh, yeah, we're, we're gonna, by the way, I guess emails. We do it every time. Yeah, just give out the emails. It's good to remember, you know, the first couple episodes we did not remember.
Tina: Oh, we didn't remember anything.
John: So again, any any questions, comments, uh. Only positive comments and nothing else. Yeah.
No. But if again, ideas for episodes, we are open to that. So please, if you have like a burning question about voiceover that you think could be an episode. Mm-hmm. But even by the way, even just questions. 'cause one of the things we'll do if we get enough questions Yeah. We'll do a whole episode on. On listener questions.
Tina: Oh, that would be good. That'd be pretty cool, right? Yeah, let's do that. Yeah.
John: So listen, please, uh, John [00:15:00] [email protected] said any questions you have
Tina: or [email protected].
John: Yeah, Tina's again, just has her name. Tina.
Tina: Yeah, I am.
John: Isn't that nice? Yes. All right. Well, thank you very much for listening and again, apologize for those of you watching.
We have.

John and Tina talk about what Artificial Intelligence means for Voice Actors.