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Voice Coaches Radio #494 – Start Spreading the News…

Voice Coaches Radio. Everything voiceover. And welcome to this week's edition of Voice Coaches Radio. I am Josh Edler, she is Marissa Lanczak, and we are delighted to have you joining us. Marissa, how we doing? I'm okay. How are you over there with your heartburn? I'm good. Yeah, I know. I'm old. Like, that's like, I, I, I'm actually older.

My birthday was a couple weeks ago. Yeah. And, um, and I, I, I turned, uh, Old. Turned 36, and now I have heartburn, apparently. So that's a thing. And, you know, the hot coffee is totally helping. It, uh, you know, it's crazy. I haven't, like, I had eggs. I had scrambled eggs for breakfast. Well, obviously, you can't handle food now.

So you're just gonna have to go to shakes. Apparently, I can't handle... Soft, mushy food, , uh, that's too much for my, can't wait to see what happens when you're in your eighties. Yeah. It's just too much for my system. I can't handle it. My, my, my hair is thinning, my beard is graying and I now have heartburn, so fallen apart, man.

Awesome. Oh, you have, yeah, it's true. It's true. Well, we were talking with, with one of our, our, our coworkers here, uh, Katie, who, who you guys have, have our listeners have met. And uh, and she was talking about how, you know, she deals with some, uh, some issues that she has from some injuries and how her body creaks.

And I was like, she's young, right? I was like, wait till you get older. We were like, oh, sweet child, uh, just, just know what's coming, it's not pretty. My body is a symphony, it is, it is out of tune, that's for sure, that's for sure, especially on a Friday morning, good gravy. Yeah. Uh, so, um, aside from that awesomeness, uh, everything else going okay?

Yeah, no, no complaints. Uh, you know, I feel like, uh, the world is taking a turn for the better even though it doesn't seem like it is, because I've been just getting radio work left and right, so I'm totally fine with that. Oh, hey, listen, there you go, there you go, ain't nothin wrong with that, No, that's my wheelhouse, man.

Yeah, I mean, listen, that's, uh, that's good, don't... Don't, don't, don't leave us, though. No, I don't plan on it. I'm doing it all from my basement. The beauty of it. I can't, uh, I don't have time to hang out with, uh, with Josh and Voice Coaches Radio, because I feel like that's happened to me. You are the one, two, three, fourth co host I've had?

Well, Sam, technically twice. And, like, everyone leaves. Everyone leaves. I mean, I'm still here. I mean, I don't, this is home for me, so. I don't plan on leaving. Don't leave me, Marissa. I can't handle it. I know. I don't want to actually, you know, cause any actual heart issues over there. I wouldn't want to break it completely with the heartburn.

No, I appreciate you. Well, yes. Oh, thank you. Thank you. You're so welcome. You are a heartbreaker, Marissa. That's true. That's true. Um. Stop it. So. So, you know, you mentioned you're getting all this radio work, which is fantastic, uh, and my guess is it's, you know, not from necessarily you going out there and, and, uh, and seeking it necessarily, but it's from.

Connections you already have from people you already know and networks you've already built it is it's completely that so like I've just been sitting here minding my own business right and like, you know, started over here at voice coaches just doing my thing and all of a sudden, you know, my my opportunity in Boston came back part time.

And, you know, I already had a laptop from them and I was able to just set things up in my basement and I can log right into their system. So like they, they started having me do some part time and some fill in when necessary. And, uh, within the last couple of weeks, somebody that I have known for a while, we've never worked together, but it was just one of those, you know, when I actually found out, this is really funny.

So he told me he started following me and my, my career and my work when. He randomly saw a news story on me and my grandmother because my nana, when I was on the radio here in upstate New York, she would do Nana's Idol pics. So when American Idol was at its height, um, I had started doing afternoons here and my, my grandmother had just like gotten out of surgery, we almost lost her a couple times, so I would check in on her when I'd go in the studio and one day I just hit record.

And I played a little bit of it on the air, and the phones just like blew up, and all of a sudden, Nana is like the Capital Region's Betty White, like it was hilarious. Uh, and, so So your Nana is more popular than you are. It actually is true. But, um, so Eventually, you know, the local news kind of popped on and, you know, they would like check in here and there and ask her who she thought was going to win in the finale of American Idol.

And that was one of the stories that this program director actually saw. So he had followed me for years. We've never worked together and he just actually had me start doing Sunday afternoons on his station in Burlington, Vermont. And then I have another, um, old, uh, boss that I worked with locally here, who now is in Lexington.

Lexington. I can't say Lexington. That's going to be a problem, huh? Uh, Lexington, Kentucky. Yeah. Um, and he is going to have me start, um, recording for his night show. So I'll be on during the week there. But all of this does not require me to be anywhere but my basement. Now, now, this is a serious question.

Aside from, from your, from your Nana, do you think it's because of the popularity of our show? It could be. Yeah. No, I think that has started to escalate. Yeah, we're taking it to new levels here at Voice Coaches Radio. Yes, aren't we though? That's what we do. That's what we do. Yes, that is what we do. We take it to new levels.

Um, but it's interesting, you know, that you mentioned that, you know, a lot of this is coming from people you've already known, connections you've already had, networks you've already created. And, and that is, I think, a good segue into, you know, what we're going to discuss today a little bit. And that's, you know, this idea of how do we start to cultivate and build, you know, our voice acting careers when we're, when you're starting out.

And the truth is that it's not much different. You're going to start by, you know, building and cultivating the networks you already have. Right. And so I, I, you know, if, if someone wants to know, you know, and, and I think you had someone ask, you know, how long can I expect it to take to, to get a job before, you know, once I, once I, I believe the word was circulate the demo.

Yes. And so it, that it, it's, there's no, you know, one like, well it's gonna take you two weeks. Like, there's no one answer to that. But it, it, it also, it depends on, you know, what your network already is. You know, you already know people in the, you know, radio industry, and so you getting radio jobs is not surprising.

Well, and I guess, like, I am the poster child of that, right? Like, it's been a 17 year build, um, so it's just the fact that I've built this reputation to go along with the quality of product, you know? Well, I mean, you are an overnight success, 17 years in the making. Exactly. As they say. And, and, you know, what I love to tell people, too, especially, like, we do demos with these students that we have and everything.

I just, I love to be the one that's like, you know, you leave this demo, you might, you know, bump into Sally and be like, Oh my God, you're never going to believe what I just did, you know? And she might go, Oh my God, I was just talking to Bob. He's got these car dealerships and he's looking to do his training videos all over again.

Would you be interested? He was just telling me about this. He's so frustrated. He can't find somebody, you know, you could be like one step away from your first job, but you have to tell people that you're doing it. You have to spread that word, you have to cultivate these relationships, and you also have to really, like, be confident and build the skill that you're putting into everything as well.

Like, it's a, kind of like a trifecta of things. Yeah, and, and, you know, being comfortable telling people that, and I, you know, I mention it all the time, you have to, you know, tell people, especially start by telling people you already know. Yeah, exactly. Like, finding out what that network is, and by the way, that network...

work isn't just as you mentioned, it's not just who they know it's or who you know, it's who it's who they know, and they're willing to get you in touch with people are really good about that. Yeah, right. A friend of mine is this a buddy of mine is that or whatever it might be, you know, and again, it's not always because they're.

you know, altruistic people. It's because they want to hold it over your head forever. Like, like, oh, you hear Marissa's a huge success right now? Yeah, well, how do you think she got her first job? Yeah, I did that. I did that, right? I did that. So, and listen, fine, take it. That's great. Take the credit. She was horrible.

I put her on the radio anyway. Now look, I made, I made her. Next Ryan Seacrest right here. But you know, the truth is that we have to be comfortable doing that. And I'll tell people, you know, you got to start telling people this and like, well, I'm going to, I don't really want to start telling people until I get more established.

Okay. Okay, but you won't. like, in order to get it established, people need to know that you're doing it. Exactly. They're not mutually exclusive. You have to do one to get the other. We are trying to build that network, grow our network, expand our network, but we've got to figure out what our network is.

first and then do that. So how long it takes, you know, a lot of that is going to come down to how much effort and work you put in on that side of things. Yeah. You know, I, I, I joke with people after their demo is over and tell them that, you know, the marketing part of it, the, you know, the networking part of it, that's the work.

If you're a working voice actor, that's the work. What we do in the booth, that's not work. That's playtime. Yeah, that's fine. And they pay you for that. That's great. Um, but this is the work. We don't get paid for this part, right? This is, this is, it's, it's a grind. It's not glamorous, it's a grind. You know what I've also liked to reiterate to people too is, yes, here I am, I'm sitting here minding my own business and having these opportunities thrown my way, but I've been a budget cut in radio five times in five years.

Do you know how discouraging that is? Like, especially, I mean, for me, I've been at the top of my game each time. It's literally been because a dollar amount was attached to my name. That's it. So, that can be very discouraging because... Do we hear no's a lot of the time? Yeah, of course we do. But, we also can't be the person that allows that no to hold us back.

Because that no, most likely, has absolutely nothing to do with you. And everything to do with the fact they already had somebody else in mind, a different sound, or whatever. Or, in my case, a budget in mind. You know? So. I've always been the person that instead of allowing that to hold me back, it just, I use that passion to, to continue to drive me, uh, to the next opportunity.

And, you know, that's the only reason I've stayed in this industry for so long. It's important to know, it's, you're not, it's not a question of if you get turned down and rejected, it's when. Yeah. That's the nature of the industry. That's the nature of any of these performance industries. You're going when you two get turned down.

Honestly, you're going to get turned down way more often than you are going to, you know, to, uh, to get jobs. That's just the way it is. But man, it feels good when you get the job. It sure does. And at the same time, you know, it's, it's one of those things where it's like, okay, no big deal. Like we've talked about that, right?

Like don't, you know. NBD, my friends. Yeah. Next fish, move on, move on. You know, and that's how, and that's the attitude you have to have towards it. Because again, you're gonna get turned down if you don't let it affect you. If you keep, I mean, again, no one likes it. It's not exciting and fun to get turned down, but it's gonna happen.

And when it does, you take it and you move on. And if you, and if like, like, like you said, Urs, if you can use it as a, a catalyst to, to push you forward, all the better. Yeah, it just lights a fire under my rear, you know? But even, even if it doesn't do that, even if it just doesn't do anything, if it just doesn't register.

Okay. Cool. As long as it doesn't slow you down and, and prevent you from moving forward and continuing to pursue this, then, uh, it's fine. It's, it's gonna happen. Okay. You always have to remember why you're in it in the first place, right? Like, you're here for the fun aspect of it. You're here because maybe you wanted to be your own boss.

You know, you're here because you wanted to have that control over your career, and you do. But it's just a matter of, you know, knowing that, yeah, you're going to get the yeses, but you're going to hear more no's because that's just how it works. Yeah. Well, I mean, it's like those, uh, those old adages in, in sales, right?

Do you know you have to get to a hundred no's before you get your first yes or whatever it is. I don't know the numbers, but, uh, always be closing. Um, but I mean, that's, and that's what it is. And let's be honest, we're kind of in sales, aren't we? Right? We're selling ourselves. We're selling our voice. Yeah, we're small businesses.

We are in sales. This isn't the correct way of selling ourselves, though, I think, right? Less profitable in the end? I mean, listen, you know what? I'm not here to judge. I'm not here to judge. But, you know, at the same time, it's a bit of a numbers game. Look, the fact of the matter is many, many, if not most, companies or people or services are going to need What we provide right voiceover services, but they're not all gonna need it right this second Correct.

You don't need it all the time Unfortunately, and so never have I reached out to someone or met someone whether it's at a you know a Chamber of Commerce event or an SBA event never never have I met someone told them what I did shook their hand and have Them be like Get out of here. We need a voice actor.

That's serendipitous. Like, that's never happened. Who knew? I didn't know you did that. Right, it's always a Let's get in the booth now! Right, it's always a, we'll keep you in mind. Right, and, and, and you hope they do, but that, we'll keep you in mind is, I'm going to follow up with you, and I'm gonna Follow up with you so that when you do ultimately need these services, and most of you will, I'm the person you think about.

That's what you want to be for as many entities as you can, right? When they need our services. I'm the name they think of. I'm the person they think of, because I'm the one who not only initiated the contact, but also kept my name fresh, right? I'll send emails to, you know, like, follow up emails with like, you know, random things, like, um, you know, it literally, it doesn't really matter, it's just a way of saying, Josh Adler, voice actor, remember me?


I actually, you know, try to find some reason to do it. How would you phonetically spell that out? That meh? How would you spell that? Uh, it's a silent meh. Okay. I'm just checking. Don't worry about that. I'm gonna get an email from Josh later that just says, Hi Josh, voice actor, meh, meh. I think it's like an M and a Y.

There's an H in there somewhere. I think we have some umlauts. I don't really know the phonetic library all that well. There's a schwa. There's definitely a few schwas in there. Oh man, it's taking me back to my uh, to my diction days. Anywho, um, so you know what it really is. So there's no, again, there's no perfect answer for that because again, there's no, you know, how to, a little bit, I don't want to say luck, luck is not the right term, but it's being in the right place at the right time, right?

Being in the right place at the right time to be that person You know, be that person when people need that person, but don't forget that it's a hell of a lot easier to be the right place at the right time, the more places you are, the more people you reach out to. That's so prolific. Right? Yeah. No, it really is.

It's so deep. Thank you. Thank you. You're so welcome. So again, you know, I, I, there's no like perfect answer. Like, it's going to take a month. It's going to take six months. It's going to take six years. I don't know. I don't know. I mean, for me personally, it took me just about four months, give or take, give or take.

Could I have worked a little harder in marketing in those four months? Yup. Yup. Sure could have. Would that have made a difference? I don't know. Maybe. Maybe not. Maybe not. Right. But again, you know, it's, it's different for everyone. It could, I mean, I know people it's taken weeks, just weeks. Right, again, it, it all depends on that, that, uh, slightly serendipitous nature, but none of that matters if you're not putting in that work, right?

None of that matters if you're not putting in that effort. Correct. Yeah. Yeah. I know, you're like Marissa Chimen. Tell me I'm right. Tell me I'm correct. That's all right. Boost my ego. Um, no, I know, I know I am. Come on, come on now. Um, but cool, so hopefully that, you know, I don't know if it really answers anything, but, uh, but hopefully that is enlightening to some extent.

Well, hopefully it lets Just anybody know that the only way that you're going to succeed is the work and effort that you put in. And that's going to determine a lot of things. That's really, that's the Cliff Notes version of today's podcast. All right, so now do what you will with it. Yeah. Yeah. See? Yeah.

Wow. Yeah. Alright. I can dig it. I can dig it. Putting my foot down. Yeah. Alright. So, uh, so, pressure's on, folks. Foot down, work in. Let's go. Pressure's on. Let's go. Um, but awesome. Well, um, appreciate questions, uh, that anyone has. And Josh at voicecoaches. com, it's kind of the quickest and easiest way to get in touch with us.

Josh at voicecoaches. com to get in touch with me or Marissa or anyone else. Um, and you can, like I said, just reach out at, uh, at any point. Uh, aside from that, uh, we will be back next week and, uh, we'd love to hear from ya. Thoughts on that 500th episode? Holy moly, it's coming up. It's coming up. Quick. It's coming quick.

Got big things planned. Um, so, uh, so definitely, uh, keep an eye out for that. But, uh, again, questions, comments, concerns? Uh, Josh at voicecoaches. com, quickest and easiest way to get in touch with me or Marissa or anyone. Any of us here at Voice Coaches Radio. Marissa, as always, thank you so, so very much.

Right back at you, buddy. And until next time, so long, everyone. Visit voicecoaches. com for more voiceover news and information.

This week, Josh and Marissa discuss how to get started in the industry. This includes the first and most important thing you can do once you get your demo. Tell people!!