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Voice Coaches Radio #473 – The Business of Business Cards

Voice Coach's Radio. Everything voiceover. And welcome to this week's edition of Voice Coach's Radio. I am Josh Heller, he is Sam Booty, and we are delighted to have you joining us here this week. Sam, how we doing? Doing great. It's so nice to hear you introduce me, Josh. It's like old times. It feels so good.

You know what, it's uh, yeah, it does, it does feel good. It does feel good. I, when we had, uh, you return, you're triumphant, I must say, return to the pod. I literally tried to set up, um, a little like, uh, a little reuniting. Do you remember what you played when I left? Um. I wanted to get this is the end by, by the doors, but I don't think I did that.

You got boys to men. Into the road? And for like a month I was, yes, you did. I walk into the studio one day, or walk out of the bathroom rather, which is right across the hall from the studio, and all of a sudden I hear

blaring from the studio, and it was Josh clapping. Faux lightering it up for me. That was one of the high points of my life. High points. This probably is another one here

right now. I belong to you. sir, thank you. Woo, alright. So if anyone's still listening, and I can understand if you're not, Uh, if anyone's still listening, uh, We have a, uh, a, a A question that was sent to me, so, uh, Josh at voicecoaches. com, quickest and easiest way to get in touch with me if you have questions, comments, concerns, something you want us to discuss, but we had a question, uh, from a listener named Jim, and, uh, and, and Jim had a question about, uh, uh, business cards, obviously that's something we recommend people, uh, people get, business cards, you know, with your, your website on them, to, uh, to hand those out, um, I will be totally candid at this point and say that, uh, I recently got, well recently's not the right word, back in July I got new business cards and I'm pretty sure I've given out like three, and it's not that I'm just, you know, avoiding giving them out though, that, yeah, a little bit that, but mostly because I don't see anybody anymore.

Like, I literally go from my house to the studio to the gym and back home. And that's it. Like, that's my life. Um, so, but hypothetically, at some point in the not too distant future, maybe, um, we will be getting, uh, uh, a chance to, to talk to people on a regular basis. And when that happens, folks, you're going to want to have business cards to hand out to them.

So, the question that Jim had, uh, was a few questions specifically about, uh, about brand marketing. He asked about, uh, you know, do you think gloss, white, matte white, more professional, um, Had a question about magnetic backed business cards that could be attached to an office wall or to a refrigerator. So, I thought that'd be a good chance to kind of talk about, you know, what's, what's best for, for business cards.

And I think, and I think you'll agree with me on this, Sam, the most important business card is the one you hand out. I would totally agree with that. Yeah, the most effective business card is the one you hand out. I, You know, you could, the worst business card ever is, actually that's probably not true, that's probably not true, but a mediocre business card, let's throw that out there, a mediocre, meh, business card is infinitely more effective than the greatest business card ever that stays in your wallet.

I would fully agree, 100%. I imagine the worst business card ever would be like a, what is it, a publishing clearinghouse that has those like giant checks. That might be a bad business card, but outside of that, it would be super memorable. And when it comes down to it, it's less about the business card and more about the marketing.

And marketing is a matter of putting yourself out there. That is really what it is. And another way of thinking about marketing is solving a problem. You are the solution to somebody's problem. And to be the solution. You have to be available, they have to know where to find you, they have to know where to go.

So, so long as your business card checks those boxes, tells me what you do, where I can get a hold of you, and that really is the main, those are probably the main two ingredients. Would you agree with that, Josh? Oh yeah, the only, when I recommend things to people, you have your name on there, obviously, um, Oh yeah, that'd be good too.

You want to say professional voice actor on there, or some version of that, some title. You want to have your website on there. You can also have, you know, uh, email and cell phone if you want, but that's probably also available on your website. So just to throw that out there, um, and then, you know, if you have a tagline, you want to throw that in there.

Great. Go for it. If you don't great, don't, it's not a big deal, but those are the main things. I get in the three most important things, name. Voice actor website. Yeah, everything else can be derived from that So, you know again mine mine does have email and cell phone on it. Just I felt pretty without it Yeah, and also felt I was looking at it without it and it was a lot of blank space Want to have something there you don't want it to Uh, too busy, right?

You don't want it too distracting. Um, now you mentioned marketing and this is a good place to, you know, have some continuity with that. Um, you know, I know for you, you have a logo, pretty sick logo, by the way, I gotta say. Oh, thank you. And I designed that. Oh, awesome. Yeah. Awesome. That's, well, it's not surprising that it's a pretty sick logo.

Um, Thanks. But, you know, that has continuity between your business card and your website and probably any other collateral that you may or may not have, or that you will have in the future, that continuity is nice. It's not necessary, but it is, it is nice to have that from a business card to a website specifically, those kind of two things specifically, having that kind of continuity between those.

Absolutely. It's storytelling, really. At the end of the day, it's just a way to visually represent myself. And that's all I was trying to do with the design. Because I would say that I use my ears just as much as I use my voice at this day and age. So for me, putting headphones on there was a... I know an obvious choice in a lot of ways.

Like, you could put a microphone, you could put headphones. But really, that is something that I am trying to communicate more and more. That part of my wheelhouse is listening. Like, that is what I do. I provide ears. So, yeah, you could absolutely do that. But again, going back to your initial... statement. Like the worst business card in the world is the one that you just don't hand out because it's not not being leveraged.

It's less about the design and more about putting yourself out there and a bad business card with the right information is better than no business card at all. And you know, so to answer the question that Jim had, right, Gloss White or Matt White I don't, I, I, it literally doesn't matter. It does not matter.

It literally does not matter. As long as you have the information necessary on there, and you're utilizing it. A lot of it's gonna come down to, to preference. Mine is, uh, personally, mine is matte black. Oh, I love it. And it's vertical. Yeah. And it's got rounded edges. Why? I don't know. It's, I don't know, I want it to.

I, who cares? The feeling. Yeah. And, and that's the thing. I mean, you want to be confident when you're handing that out. This is going to be a card that people like, um, you know, because that's it, whether they like it or not, that's confidence on your part. And that's, you know, you want to have that exude that when you're handing that card out.

So it's whatever your personal preferences are. But I wouldn't say someone's going to, I'll put it this way. Someone is not going to hire you based off of your business card. They're going to hire you based off of what they hear from the information they get from your business card. Yeah. But if there are two people and, you know.

One is better than the other, but the other guy's business card is better. Who cares? No one cares. That's not the point. That's not the point. Maybe a better scenario, let's say Josh and I go to a marketing event, like I don't know, this is pre Covid, maybe post Covid time, not so distant future. I remember as well.

We go to a party, what are these things? things. Parties. With people. I didn't go to parties before this anyways. Yeah, truthfully. Me too. I'm quite honest here. I appreciate you saying that, Josh. Just being honest here. Just being honest. Absolutely. That's not really my cup of tea. Um, in fact, I'd prefer a cup of tea, actually coffee, but I digress.

If we were at an event and we were both talking to somebody and telling them that we were voice actors and one of us had a business card, who would they remember more or be likely to remember more? They'll remember the person who gave the business card out because it's like if they forget our name, if they forget our information, if whatever, it reinforces it.

Yeah. Oh, no question about that. Um, and you know, so that that's kind of the most important thing. Now, the other thing you put in there was the magnetic backed business. Oh yeah. That's interesting. I love this. Um, is that going to, again, is that going to make such a difference? Probably not. But what it does do is it's, it's different.

It's different than what most people are doing. And, and, you know, uh, Could be memorable in that regard. Now, the one thing you do want to, uh, you want to caution a little bit about with that is it's going to be a lot thicker. It's going to be a lot heavier, uh, might be a little bit more cumbersome for you, certainly as the business card giver, but also for the business card getter.

And you want to keep that in mind. That's like, you know, Sam, when you mentioned that publisher's clearinghouse size business card, right? That's not effective because nobody wants to walk around with that. So you do need to keep in mind that, okay, this is a cool thing. But, is it going to be too cumbersome?

Now, if it's just a regular business card that has magnetic backing on it, that's probably not, you know, going to be an issue, though I do wonder, do people still use Rolodexes? Is that still a thing? Some people might. Like, if they do, maybe they toss them into something like that. Is it going to end up on a wall?

Maybe, maybe not. But again, it is something different without being, um, You know, without being something that's going to be detrimental, right? You're not handing them a massive thing. Like there are some business cards that are like squares, um, as opposed to the normal business card rectangle of sorts. Um, and that can be fine too.

Except if they are using that Rolodex, it doesn't fit. So what happens to the business card at that point? It ends up in the garbage. So, this is not to say don't do that. It's just to say, those are things you want to keep in mind. Um, you know, not just from your perspective, but from the perspective of the, you know, potential client.

We want to have it easy for them to, to access and not, you know, if it's something that's like, Oh, this is kind of frustrating, what the heck am I going to do with this card? Boom, garbage done. Yeah, think about it in terms of your audience, who are they, what do they need? They need your demo, they need your information, they need to know how to get a hold of you, they need your name, they need your title.

Those are more important. Again, it goes back to the content and then the, the form can be a lot of different things. Like, I think we talked about this many years ago, uh, I knew this voice actor, I still follow him on. LinkedIn, he posts every morning, or at least he did for a while, he had his logo put on a coffee mug.

So every morning would just be a photo of his coffee mug filled with coffee, but it would be, his logo was, he had really bright orange hair, and glasses that were orange as well, and it was just an outline of his hair. and his glasses and a microphone and his name. And he would just have a photo of that every morning, just his coffee mug.

And I always, I always thought that was such a great idea because it's so unique. I could tell you his name. I remember his name because I saw that all the time. That's so subtle. That's super subtle. It's smart. It's a really smart strategy. And this is what he, uh, Jim is the one who wrote in, correct? Yep.

This is what Jim is trying to suggest, like, Jim, you're going in the right direction, it's the right idea, thinking outside the box, yes, yes, and yes, but also remember that in terms of a business card, simplicity is sometimes your best friend. I would argue always in favor of simplicity when in doubt. Yeah, I think that's that's a solid point as well, because again, it's it's ease of access for for everyone, whether that's the information on the card, you know how I said, don't be too busy on the card, right?

Because again, you want to keep this super simple. Imagine that the person that you're handing it to does not have a lot of time and does not have a lot of patience, because that's probably true, to be totally honest. And if that's the case, you know, great, give them what they need when they need it. And, you know, but ultimately, you know, Magnet backed card, uh, white matte, white glossy, at the end of the day, even, again, a bad business card, not the worst business card, but a bad business card is, uh, is going to be more effective than one that is.

What my business cards are doing right now is sitting in a box. Speaking of that, too, here's something that you could do or anyone can do. I, I did, I actually don't have, I'm ashamed to say it, I don't have business cards right now. But right before the pandemic, what I did is I invested instead in business cards in postcards because that way I could mail them out.

So I have essentially. A, what is that, like five inches? But however the specs of a postcard is, that's, it's a business card. It really is. So I talk to somebody, I put it in the mail, but, likewise, I've sent out like five of them. I have a bunch, a bunch of them sitting at home that are unutilized. But what you can do with your business cards, now that you have them, you can take some regular stationery.

General card. Doesn't even matter what. Throw your business card in there. You know what I mean? Like it's a great way to be like, Hey, a handwritten note, super personalized, but then here's the content with all the details that they'll absolutely need. Because they're not going to keep the card. They're not going to keep the letter.

Yeah, exactly. Appreciate it. Great. Thank you. No garbage. the card. Yeah, I'll hold on to that. I'll hold on to that. And when those two are together, it's, wow, this was kind of, this was nice. This was different and expect that. I'll hold on to this. Totally. Or something like that. Again, that's, that's the idea of it.

Um, you know, there's no one size fits all for, for any of this unless it's the, uh, massive cardboard check size, in which case that is one size fits none. Which admittedly is kind of cool. You know, if someone out there wants to try it, I would love to hear how that goes. Email Josh. When I worked at, um, uh, when I worked for the hockey team, we had a big check, not Publishers clearing house size check, but we had a big check for like our check presentations for like charities and things like that ain't cheap, man.

They ain't cheap. Um, so if you want to get one, get like one and then use it wisely because they ain't cheap. Maybe just take pictures of it of like you standing in front of it. You pretending to do that, would be a business card.

There you go. Go big or go home. That's what we say. Go big or go home. And at that point, if it's glossy, if it's flat, who cares? Um, but no, and, and, and Jim, it's a, it's a good question because it does come back to that marketing. And again, you want your marketing to do something you're proud of, something you're, you're, you know, comfortable and, and you want to hand out to people.

You want people to have that. You think people are going to like that. So a lot of it's personal preference and personal style. So, uh, you know, is there a, is that a good answer to that? No, not really, but you know. It's an answer all the same. So, ultimately, whatever you do decide to do, and I'd love to, to find out, I'd love to, to hear about it.

Yeah, Jim, let us know. Yeah, send one over here once you get them so we can take a look at them, um, and put them on our wall with magnets. Although I don't really have any magnetic surfaces to Yeah, I don't think I do either. I can put it on the stand in front of me. That'd be cool. There you go. We could have that there.

Um, and then everyone who comes in will see it. Uh, but you know what? We'd love to know what you ultimately do come up with and, uh, and, uh, love to get a chance to see that. Um, but again, whatever you do. do to do whatever you do decide to do. Um, make sure that you're, you're handing it out. Just make sure that you're getting that out.

And again, it's a little bit more difficult now than it has been, uh, not just for all of us, but it's certainly not impossible. And again, it is, uh, we have to say that, you know, the end is nigh. I don't know what the, you know, this is gonna, it's gonna get better. And when it does, you want to make sure you're prepared for that.

And you're, you're meeting people and getting out there and handing them out and getting your name out there because that's ultimately the most important thing. Love it. I love it. Awesome. Well, if you have any other questions and Jim, certainly thank you for, uh, for reaching out to us. But if you have any other questions that you want.

Sam, or myself, or Marissa, or anyone to chat about, we'd be more than happy to do so. Josh at voicecoaches. com, best way to get in touch with me, josh at voicecoaches. com, and uh, and we'd be more than happy to discuss whatever you'd like to discuss, or if you have a topic you just want us to uh, uh, to opine about, we can certainly do that, whatever it might be, we are always happy to do so.

Uh, josh at voicecoaches. com, easiest way to do that, because remember, it's not just our show. It's your show as well. All right, well, Sam, thanks for, uh, for making an appearance. We certainly appreciate that. Pleasure is mine. It's always a pleasure to jump in here, Josh. Absolutely. Absolutely. And we'll, uh, we'll certainly have you back in the weeks to come, and, uh, and hopefully all of you listening in, you'll be back as well.

Thanks so much for tuning in this week. Thanks again to Sam. Thanks to Jim for reaching out. And thanks to each and every one of you. And until next time, so long, everyone. Visit voicecoaches. com for more voiceover news and information.

Josh and Sam discuss a question from a Voice Coaches Radio listener about business cards. They talk about the most important thing to remember when it comes to business cards–handing them out!–as well as how to stand out.