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Voice Coaches Radio #421 – Your Voice Description

Voice Coaches Radio. Everything voiceover. And welcome into this week's edition of Voice Coaches Radio. Uh, I am Josh. He is Sam. We are D E Light It. And have you joining us here this week. Sam, how we doing? Doing. You know, if I were to describe how I was doing, Josh, I'd say I'm doing well. for asking. I'm glad to hear that.

I'm glad. Well, it was my pleasure. My pleasure. And I'm, and I am glad you're doing well. Are you doing well? Uh, I am. I am doing well. Yeah, I think. I think. I think I'm doing all right. I'm hanging in there. How would you describe how you're feeling, Josh? How am I feeling This podcast isn't long enough for that.

Podcast isn't nearly long enough for that. Not enough hours in the day for that. Give me a short description. Speaking of descriptions What? I want to talk a little bit about descriptions. Specifically about So, for those who have gone through the program or are going through the program, you'll notice that on the little website that we provide, on that iCanVoice.

com website we provide, there is a little box down the bottom called Voice Description. And it's a place for you to describe your voice. And this would be on your website, right? It would be up there so that people could, uh, could see it. And, um, Kind of want to talk about, uh, talk about that a little bit because, you know what I, you know what I, you know what I don't want you to do?

Describe your voice. I don't, I don't want you to do that. No, but here's the thing, I mean, first of all Uh, I'd rather let the listener, you know, figure out what my voice sounds like and have them listen to it. But I, I don't know, and maybe this is just me being paranoid and that's fine, but I don't like the idea of telling somebody what I sound like before they hear that because every single word that you say to describe your voice is subjective.

It's subjective, right? You know, it doesn't mean you're lying, but it's subjective. And the person reading that is going to get an idea of what they think you sound like, and maybe you don't. And that's a risk, in my mind. That's a risk because if you don't sound like exactly what they think you're going to sound like, there's going to be a little bit of this discord there that I think is problematic.

I mean, um, I think it complicates things, and why risk that? That's my thought. Yeah, no, totally. I think, like, so the voice description is a tricky thing. We don't want to limit ourselves at all, right? We want, but what we're trying to do with the voice description is really satiate people's interest. We're trying to attract them.

We're trying to get them to listen to our demo. So what we're trying to do is redirect. We're trying to direct people to the demo. That's what we really want them to do with a voice description. So I like to think of it really simply. It's kind of like, An introduction. It's a handshake. It's a hello. Hey, this is who I am.

Hey, if you'd like to see my work, go here, listen to my demo, because that's really the showcase of what you can do with your voice. Yeah, and you know how I describe it. I say, you know, think, hey, listen, your demo, that's your resume. Yeah, I love it. This is your cover letter, right? This is your cover letter.

It's a little, hey, how you doing? This is me. This is who I am. This is what I've done, right? This is what my experiences are. Um, and then, you know, finish it out like you would any cover letter. I look forward to discussing with you in the future my skills and enthusiasm and how I can be an asset to your company, blah, blah, blah.

How I can serve you. Absolutely. Is it a little bit of, uh, a little bit of that BS? Yeah. A little bit. A little bit. Uh, but I mean, that's what it is. It's, it's, it's a, you know, look, I'm here, this is me and you know, I believe that I can help you and I would like to, that's, that's what you're saying. And so, hey, listen to my demo and see if you think I can help you, boom, I'm here.

It's an introduction, and even if you haven't done any credits yet, even if you haven't done any professional gigs, you've gone, if you've gone through our program, you have our program. Or if you've gone through some other form of training, you can list that. Or you can list other relevant experience, right?

Sure. You're like, yeah, I've done this, I've done that, and I've done the next thing. And if you'd like to hear how I sound, check out my demo. Love to help your company. Exactly. That's it. I had someone in here last night and, uh, and she's a nurse. Oh yeah. Put that in there. You work in the medical field. I had someone a couple weeks ago.

They were a teacher. Put that in there that you work in education. Public speaker. Yeah. Exactly. Especially if you're going to be looking for work in those fields. Yeah. Now look, do you have to be a medical professional to do medical reads? Not even a little bit. But kind of looks nice if you are very much or I mean, you'd probably be a little easier if you are and they might be more inclined to hire you if you are because you know, you know that you have expertise in that particular field.

So it's absolutely worth putting there. You know, the way I describe it, I mentioned, you know, you don't want to, um, give someone a wrong impression. I put it this way, right? You're about to, you're at a restaurant, you're about to eat a piece of chicken, delicious piece of grilled chicken. Yum. You take a bite and hmm, lo and behold, it's a piece of fish.

Now, Sam, I don't care how good this piece of fish is. It could be the best piece of fish in the world. And yet, for that moment, when you put it in your mouth, uh, you're gonna think you've been poisoned. Like, you're gonna be like, this is the most foul thing in my And then, you may still eat the fish. You may still like the fish.

You may walk away from that dinner saying, That was some really good fish. But, you're still gonna have that weird feeling. You're still gonna have that, That was a weird experience. That, that wasn't what, you know, what, what I was expecting. And, and that's the risk you run. You know, I could put on my voice description, I have a deep voice.

Because maybe I think I do. I don't. But maybe I think I do. Right? And then the person who I'm sending my stuff to happens to be James Earl Jones. And he's like, Oh, he's got a deep voice. I've got a deep voice. This is going to be awesome. And then he hears my voice and he goes, Hey, he doesn't have a deep voice.

It's not that I'm lying. It's just that, it's, it's subjective. Why, you know, why do that to yourself? Misrepresentation. Yeah, absolutely, absolutely. It's just one small thing that, you know, it's not worth the risk. It really isn't in my mind. Yeah, and it's an unintentional thing. It's not that you're lying, it's just a misconception on your own part, and that could mislead somebody.

It's like milk to orange juice, right? It's, uh, you're trying to drink a glass of milk, and it turns out it's actually orange juice. Same idea as this fish and chicken analogy. Right. It's terrible. It's awful. That's, and if you brush your teeth recently, you might think you're dying. Yeah. It's the worst. Oh, orange juice after.

Yeah. That's so bad. Oh man. But that as it may be, I, you know, something I like to think with the voice description too, really, it's like, it's really just an introduction. Hey, how are you? And I wouldn't even say that. That's a little too simple, but like, list your credits, list what you've done, and your credits don't have to be much.

Like, there is nothing wrong, and I say this to all of our clients as they come through the door, there's nothing wrong with being green. There's nothing wrong with being new. In fact, embrace being new to the industry. There's you only get to do it once you know like the the longer you're in the field the the less you it's like Oh, yeah, I did voice coaches ten years ago That's you're not green anymore Even if you haven't really been working so embrace being green and put yourself out there and just list Hey, I just did this training with voice coaches.

I am a professional voice actor You can say that you've gone through the training you have some experience and that's it. Here is my demo Please listen to my sound enjoy if I can be of service to view service to your organization. I hope to be little, little thank you for coming to my site. Thank you.

Appreciate you taking the time. Yeah, I mean, I, I, you know, thanks for coming. I appreciate that, you know, cause obviously they put the effort to get there. They didn't just appear there. So, and, and now you want to thank them for the effort that they're going to put forth in listening to your demo ideally.

Right. And so it's a, Hey. Appreciate it. Thanks. Uh, you know, thanks for, for doing me a solid, take a listen, see what you think. If you like it, let me know. That's what I'm here for. Totally. Simple. It's simple. And it should be, and it shouldn't be long. Not at all. Right. You make it a, a, you know, a, a big paragraph that's not going to be read.

Yeah. Not even close. Three, four lines, probably tops. Max. Yeah. And then as you start to get jobs, you obviously want to list your experiences and, you know, and, and, You know, Sam, I'll, I'll, you know, bow to your expertise here, but I would say if you're going to list those out, like bullet point those things have worked for XYZ company to start listing because a bullet point list that's easy to read.

That's easy on the eye. You actually put that in a paragraph and all of a sudden that paragraph is like 5678 lines long. It's not gonna read it. I, I, I guarantee you that. I wouldn't. I'd be looking at that like, that's too much reading. That's too many words. You're not interested. One thing that I do for myself is I literally put it in a, it's not an Excel file, but it's essentially a little spreadsheet on my website that's just the name of the company I work for.

Hey, here's a list of my credits and it's like the company, the company, a company, and I think it's three columns and five rows or something like that. Like it's just a list of all the different things I've done and I've seen other commercial voice actors do it this way where they'll actually take the logo.

So like, uh, let's just say hypothetically they did a job for Kellogg and a job for Hewlett Packard and they'll literally just take the like, Hey, here's the, they'll have a title of relevant experience and they have the logos for all these companies that they've supported. It reminds me of like, um, if you go to any kind of, uh, You know, any kind of event site and they have their sponsors exactly.

They just throw the logos out They were like the back. It was like t shirts that you get it, uh, you know at a 5k or whatever They just have the logos there. They are they're eye catching and you know it obviously you only want to do this if they're companies that are Recognizable, but if they are that's powerful.

Totally powerful and Again, it's pictures. We're all little children in the end. It's just pictures. We prefer pictures over other pictures. Oh, other pictures. Yeah, pictures. They communicate so much faster and so much more efficiently. And also it gives you, like, you can get a bunch of information in a second.

Versus having to read a whole paragraph. Yeah, no, you're absolutely right. Yeah, that's a great idea. And again, that one's going to be more if they are recognizable logos and recognizable companies, if they're not, then it's more obscure than maybe you want to stay away from that. But if you do have recognizable ones, absolutely.

Great idea. Yeah. And the bullet point list will work in lieu of that, too. Like, that's what I do. My website's pretty simple. So I just have a list like you don't need to put, you know, it doesn't have to be complex. Like, don't think about complexity here, too. And also like listing what you've done or what you what you hope to do and where you're going.

That's fine as well. All of these things, what we really want people to do. Is listen, again, that's what we're trying to get them to do is listen to your demo. We want them to hear you because what are we offering our voice and our sound? Because in the end, it doesn't matter what your experience is. If you're not the voice they're looking for, then who cares, right?

It doesn't matter who you've worked for previously. So these are all things to catch their eye and to focus them. Honestly, your voice description could be just a big arrow pointing at your demo. just playing at those audio files. Just listen to this. Obviously you want to do something a little bit more professional than that, but that's really what you want to do, right?

You want to just be, you can have no words there at all. Just a big old flashing arrow saying, listen to me, listen to me, because that's where, that's where it's going to happen, right? If you have a bad demo, it doesn't matter who you've worked for in the past. You're not going to get that job. These are just ways to get people to do that.

We talk about with the collateral we give people, right? The business cards, the, you know, the follow up, they're all great. But they're all designed to do one thing and one thing only get you to listen. Yeah. That's it. Because you could have the greatest, you know, letterhead postcards, business card. If you have a crappy demo, it doesn't matter.

So these are all ways to get people to go to your demo to listen to it because that's where the decision is going to be made. That's where the job's going to be hired. You know you're going to win. Yeah, and I would add too that the other thing that they're intended to do while listening is the priority, they also help you look like a professional.

Sure, sure. And that's what the demo does as well. It helps validate or reinforce, that's a better word, you as a professional. And that is so much the job of being a professional voice actor. We have to present ourselves professionally. No one wants to hire a nervous plumber or like, uh, you know, somebody who's kind of doing sort of this other thing on the side.

a professional to like solve their problem. That's it. That's what you're doing when you're working as a small business. And you as a voice actor are just that. You are a small business. Yeah. Look the part. Look the part. Exactly. Totally. And again, it's that whole fake it till you make it type of thing. You don't have to have a ton of experience to come across as an experienced professional.

You have to go through what you have, the assets that you can provide. And show them this is, this is what it is. Listen to my demo, if you like what you hear, know that I do have, you know, this kind of experience and that you're not going to regret this decision. You're not going to regret making the decision to use me as your voice.

Yeah, not in the least. Yeah. Awesome. So that is the, uh, the kind of, uh, kind of what we would look for. And it doesn't just have to be in the voice description area of, of our particular sites that we provide for, for our clients. It can be, you know, if you have your own website or, you know, if, If you've never been through this program and have your own site, you still need to have something there.

You can't just have, you know, a website that's just, you know, audio. You have to have some kind of, you know, verbiage there. And this is kind of a good way to have that, um, you know, to, to Benefit you as best we can keep it simple solve their problem Direct them to your demo because that's what you can do That is you solving their problem and then get out of their way and then get out and let them listen Exactly make it make it simple.

Keep everything close together. Keep everything i'd say almost on the same page if you can right Keep it simple, get out of their way. This is me, this is what I got, tell me what you think. Boom, gone. Love to hear it, yeah. Yeah. Love for you to listen, enjoy. Yep, and then, and then just let them do that. Yeah.

And they'll know from listening whether or not they're gonna take the next step or not, but you, don't, don't make that harder for them than it needs to be. Yeah, make it very easy for them. Think of it this way, we're all busy people, you're a busy person, we're a busy busy people, nobody has time to read a lot, especially stuff for that.

Yeah. Especially things that they're not like necessarily looking to read. If they're looking for your voice, they don't really want to be reading. They have time to listen to your demo and that is it. So give them a few words to get them to that demo. Tell them who you are, introduce yourself and then let them listen.

Bingo. Bingo. Bam. All right. Well, Sam, I think this was, I think this was good. This is a question that we get quite a bit all the time. Hopefully this, uh, this answers that, uh, if there are still questions on that, on what should be that if you have a voice description that you're curious about thinking, I don't know if this is good or not.

Send it to us. Yeah. We'll take a reader or, or, or say, you know, send us your hyperlink. We'll, uh, we'll check it out and, and see what we think. We may use it as an example on the air, if that's all right. Um, you know, with, with you, but. But, uh, you know, ultimately send it to us. We'd be happy to take a look at it for you and give you our thoughts.

Sam at voicecoaches. com is the best way to do that and get that to Sam and myself. It's actually the best way to get in touch with us for anything because we'd love to hear from you. We always do because remember, it's not just our show, it's your show. All right. So that's Sam at voicecoaches. com. Sam, anything to add?

One last thing I want to add. I just want to reiterate what you said at the beginning, Josh, your voiceover demo is your resume and your voice description. is your cover letter. I think that metaphor is the simplest and easiest way to communicate it. Just write a simple, short introduction to your demo, to your resume.

That's it. There you go. Simple as that. All right. Well, for Sam, I am Josh. Thanks to all for, thank you all for tuning us in this week. We'll be back next week, but until then, so long. Visit voice coaches. com for more voiceover news and information.

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Do you have an elevator pitch? Voice Coaches team members Josh and Sam discuss the process of coming up with an accurate, engaging, professional description of your voice for marketing purposes.