Tis the season for Branding!
When Christy first approached me about writing a blog about design my first instinct was to back away slowly and run in the opposite direction! The idea was exciting but also nerve racking. How can I pack into a few paragraphs the importance and awesomeness of a good design? So after a lot of thought, I came out of my super secret hiding space and I decided to start with the basics.
First things first… brainstorming!!!
Choosing the colors, language and fonts that suit your personality and talent is the first step in creating a design with an impactful and worthwhile first impression. An easy way to see what you like and what you don’t like is to hop online and check it out-being mindful of colors that pop out at you, logos, and language; this is called branding.
Branding is mostly defined as the practice of creating a name, symbol or design that identifies and differentiates a product from other products. Primarily used for marketing purposes.
How does a Voice Actor create branding?
The easiest and most effective way to brand, in my opinion is by color choices.
Look at companies like Target, Coca-Cola and McDonalds. They all have a specific color scheme that makes them pop. This is called brand recognition. In addition to color one can also rely on font choices as well as photographs that play towards the brand recognition you are going for.
What makes a design a “good” design?
Some would say that there is no real way to answer that and more to the point what is effective can all be relative. However, in my experience it’s pretty simple; regardless of color or image the bottom line is whether or not your information is easy to read. I find that Voice Actors tend to get lost in the “art” of things and lose sight of their goal; which is (drum roll please) to market him or herself! So if, for example the clients aren’t able to find your contact information, no amount of bold color or splashy pictures can save that design.
In the end you have to love what you’ve come up with. If you don’t love what you have in front of you how can anyone else?
Feel free to reach out to us anytime for helpful hints and design pointers. As for me, I am back to my super secret hiding place branding the next Voice Acting superstar! – Kiki 1866 887 2834 ex 116.