Voice Overs Of The World: Google Chromebook
Google is no stranger to creative advertising, and their latest spot — for their new Chromebook Computer — is no different. This one melds voice over and visuals so perfectly I had to spotlight it in its own blog entry!
What’s great about this ad, besides how terrific it looks, is how the voice over literally interacts with the visuals on screen, asking a series of questions and having the “computer” answer them. The spot manages to find a perfect blend between whimsical and informational, humorous and educational. Key to that, of course, is the terrific voice talent.
Think about the challenge the actor had here. Not only did he have a pretty good amount of dialogue to deliver, but it was all broken up into single lines; there’s no real chance to build a flow or get momentum going. On top of that, 90% of the dialogue is questions, which can be challenging to deliver realistically and conversationally sometimes. This particular talent took the piece and ran with it, crafting a delivery that sounds exactly like one side of a conversation. Terrific work!
What do you think?
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