Voice Overs Of The World: Quiet As A Whisper
So many times, voice overs in commercials are very prominent. And even though the conversational tone of voice has become the norm rather than the exception, there are still moments where VOs can be a bit loud, bombastic, or over-the-top. I suppose those voice overs are styled that way because the ad makers think they’ll get your attention. But once in a while, it’s nice to see the other side of the coin represented as well. Here is a recent advertisement that makes nice use of the quieter, breathy tone that can also be extremely effective and attention getting.
The spot is an Australian Public Service Announcement about slowing down and vehicle safety. It’s a beautiful ad that plays out more like a mini-movie than a commercial, and the voice over drives the entire thing. What’s really great about this spot, though, is that it shows what a great range of delivery you can have, even while using a softer, breathier tone of voice. This delivery is in no way monotonous; in fact, it’s full of expression and character. It’s just… quieter. That’s a really terrific job on the part of the voice talent.
What ads have you noticed with a breathier delivery, and do they get your attention?
- Voice Overs Of The World: Royal Caribbean
- Voice Overs Of The World: Jack Daniel’s
- Voice Overs Of The World: Right On, Target
- Voice Overs Of The World: The Need For Speed
- Voice Overs Of The World: 2010 World Cup