Voice Overs Of The World: Video Game VO
It’s no secret that video games these days are filled to the brim with voice overs, but what about advertising for those video games? Well, it turns out that they like to use a good amount of voice over as well. Here are three recent ads for various games that caught my eye (or, more accurately, my ear.)
The first ad above is for the Nintendo DS game, Professor Layton and the Unwound Future. I like this ad a lot, as it really captures the feel of the old time newsreels and serials that used to play before movies back in the ’30s and ’40s. The voice talent does a great job in using that slightly clipped, formal style of delivery to keep that aesthetic intact. Besides, any day where you get paid to say, “Professor Layton… is in search of all savvy ladies and keen gents to save the fair city,” is a fun day at work as far as I’m concerned!
The next spot above is for the new Sonic the Hedgehog game, Sonic: Colors. This VO takes on the opposite approach as the previous ad. Between the pop-punk music soundtrack in the background and the gravelly-throated delivery, this piece is clearly going for a much more modern, amped-up) approach. In fact, it’s the kind of voice you often hear in commercials that are touting “extreme” products. That Red Bull/Gatorade/Jeep/Hot Sauce-styled voice over is now being applied to a popular video game franchise, to help sell the notion of extreme speed that the copy is purveying.
Also, don’t miss that there’s a second voice over at work in this spot, right in the very beginning. It’s just a few words — “Sonic speed test 47,” but someone had to say them!
Finally, we have a commercial for the latest entry in the popular Need for Speed video game franchise, Need For Speed: Hot Pursuit. This commercial was part of a series that saw Entourage’s Kevin Dillon and Jerry Ferrara play a couple of rival valets. While the other ads all featured the two of them interacting with dialogue, this commercial instead chose to go a more voice over-based route, using cleverly written dialogue interspersed with footage from the game and footage of DIllon and Ferrara. It’s a well-done voice over that has just the right touch of sarcasm and superiority to it to make it work really well.
Which of these ads is your favorite?
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