Voice Overs Of The World: Tech Talk
You’ve got to love technology. Not only does it allow us to record voice overs from across the world and make editing much easier than it used to be, but once in a while, it’s also the subject of a cool voice over. In today’s Voice Overs of the World, we’ve found two recent advertisements about technological products that use voice overs to get their message across.
The first commercial (above) is for Windows 7 PCs and, more specifically, the fact that some of them are now coming Blu-ray compatible. The spot takes a not-so-subtle jab at Apple, but it’s a clever piece nonetheless. The first thing you have to notice is the impressive stop-motion animation, which does an incredible job of representing a wide range of things (a plane, computers, a jungle) out of nothing but recyclables and paper products. But then the voice overs kick in. I count at least four different actors at work, too: the stewardess, the PC, the Mac, and the announcer at the end who informs us that Avatar is available on DVD and Blu-ray.
Of course, the two computers get the bulk of the duties, and I think the voice actors behind them are cast quite well. They do a good job of sounding like their likely target audience: twenty-to-thirtysomething year old males. And whenever I see spots like this, I can’t help but imagine what the recording sessions were like. There’s that one clip when they’re watching the movie and both screaming, “AAAAAAHHHHHH!!!”… that had to have been a lot of fun to record!
The second commercial comes to us courtesy of Boost Mobile, who tells the tale of a giant. In an apron. Working in a grocery store.
And that’s what I love about voice overs; you never know what your job is going to have you saying. I doubt that when the voice actor behind this spot woke up that morning, he knew he was going to start his day off by saying, “Once there was a giant grocery store manager who wanted desperately to shrink.” That’s just not the kind of thing you say every day.
The VO is a good one, with a smooth, laid back approach that makes it seem very matter-of-fact, as if there was nothing strange about this giant grocery store manager causing havoc in the local Stop-N-Shop. It works for the ad, and that’s another great thing about voice over work. I can imagine a dozen different styles of delivery for this piece; you never know what read is going to be the one the producers want, and that allows for so much creativity in the work place.
On a side note, I’m not a giant but I wouldn’t mind if my waistline shrank by a few inches.
- Voice Overs Of The World: Cola Wars
- Voice Overs Of The World: Orange
- Voice Overs Of The World: 2010 World Cup
- Voice Overs Of The World: iPhone Ads
- Voice Overs Of The World: Meat ‘n’ Potatoes