Voice Overs Of The World: Voice Overs Across America
Sears and Craftsman are teaming up to bring voice overs to the entire country! Okay, that’s not entirely accurate, but in a way, that’s exactly what they’re doing.
So here’s the scoop: Sears and Craftsman have teamed up to promote the new Craftsman mower by hiring someone to drive one of their vehicles across the country over three months. Already a third into his journey, the driver — one Lucas Van Engen from South Bend, Indiana — updates the Craftsman Across America blog with photos, video, and commentary, and all in all, it’s a clever and unique marketing tactic. What’s interesting about it all, though, is that Lucas Van Engen is an aspiring actor. Craftsman was smart enough to make sure to hire a mower jockey that is photogenic and well-spoken, so that when he comes to all these small towns across America and meets and greets people at Sears stores (and is interviewed by the press), he comes across as friendly, affable, and down-to-earth.
The only reason I even mention that he’s an actor is because when you watch his introduction video (above), you can’t help but notice his terrific voice over. Over the course of the three-and-a-half minute video, Lucas talks about home, family, friends, and personal philosophy… a wide variety of topics that paint him as a down home, regular joe. What I love about the voice over is just how down-to-earth it is, though. It really does come across as if he’s just talking off the cuff, sort of commenting on his life and his upcoming journey in a slightly rambling way. I have no doubt, however, that his VO was scripted pretty carefully, or at least outlined to a good extent. He mixes in personal thoughts and insights with some fun (and cleverly crafted) comments on the lawnmower itself; I’m sure Craftsman had some input onto what he says about their product (like calling it the “BMW of lawnmowers.”)
Credit goes to Van Engen for pulling it off like he’s just an everyday guy having a conversation about life and lawnmowers. I think he does a terrific job with the voice over, and it’s an engaging performance that keeps you invested in the video until the end. Sounding really conversational and casual can actually take a lot of work, but Lucas has done a great job with it here!
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