Voice Overs Of The World: Cars, Chicks & Sports
In today’s Voice Overs of the World, I’ve managed to track down three voice overs that couldn’t be more different from each other, but each one offers ups something really interesting or unique that I thought was worth talking about.
First up, we have the recent “Opening Day” commercial from Major League Baseball. I’ve always found that — whether you love baseball or not — the sport makes for some really great movies. Think about it; I bet most people would agree that there are way more great baseball movies out there than there are films based on any other sport. And so I really like the cinematic approach this commercial takes; from the slow-motion to the soundbites captured from real games to the sound of the crowd cheering to the inspirational music, this commercial really creates a sense of emotion.
And key to that emotion is the voice over. The VO talent behind the microphone has a great quality to his voice, bringing forth a sense of wonder and excitement, awe and appreciation all at the same time. The voice over in this advertisement really does make you feel like you’re witnessing something historic; something of much more import than the start of another sports season. The commercial as a whole is extremely well put-together, but I don’t think it would be half as effective without the voice over.
Next up we have something REALLY different. This commercial for Denny’s more of a short video of sorts than a proper commercial, and it has one of the most unique voice overs I’ve heard in a long time. At first glance, you might really only pay attention to the VO at the very beginning of the clip, where the announcer intros “The Chickens Show.” But soon after that you realize that both the chickens that host the show are voice overs as well. Yes, each of these chickens is being portrayed by a person in a vocal booth somewhere. What an interesting recording session that must have been!
Now, you might think, “Well, what’s the big deal? All they had to do was sit in a booth and make clucking noises for a few minutes.” but it’s really not that simple. Listen to the one chicken when it says, “Really? You booked Abraham Lincoln to be on the show?” You can actually hear the sarcasm and disbelief through the clucking. Don’t believe me? Watch it again with your eyes closed; you’ll see — or hear, rather — exactly what I mean. Likewise when a moment later, the same chicken exclaims, “Wow!” Towards the end of the commercial, the other chicken host is equally as impressed when it says, “Wow, presidential approval.” This might be a silly advertisement, but I guarantee you that both actors playing the chickens in this spot spent a decent amount of time in the recording studio trying to get all the nuances of expressive chicken clucking down.
On a related note, I can’t believe I just wrote the sentence, “Both actors playing the chickens in this spot spent a decent amount of time in the recording studio trying to get all the nuances of expressive chicken clucking down.”
Finally, we have a mini-movie of sorts for the new Lamborghini. What fascinates me the most about this ad is that I didn’t even realize that Lamborghini needed to advertise. I guess I always just assumed that if you can afford a Lamborghini, you sort of already know that you want one. Is a commercial really what persuades people to buy a car like this?
Regardless, the voice over in this commercial, while a bit spread out, is utterly fantastic. First off, let’s look at just the quality of the actor’s voice: with his vaguely furtive European/British accent, there’s a combination of a breathy tone and a steely coolness that makes his voice extremely captivating. But listen to his delivery as well; he takes his time with it. I don’t just mean the time between sentences, rather I’m talking about the pace at which he reads the sentences in the first place. He takes his time with every line as if he’s savoring each word, and really gets across that sense of importance, mystery, and richness that the Lamborghini brand is trying to portray itself with.
And listen to that sentence has has to get out at the tail end of the piece: “The New Lamborghini Gallardo LP 570-4 Superleggera.” That couldn’t have been easy to say under the best of circumstances, but even with the accent on the word ‘Gallardo’, the numbers, the dash, and the sounds-like-a-made-up-word-but-is-actually-Italian ‘Superleggera,’ he makes it sound effortless.
I don’t know much about super premium sports cars, but I do know that if I was ever going to buy a Lamborghini, I’d want to buy it from that guy!
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