Voice Overs Of The World: The Anti-Announcer
I’ve come across two ads recently that I wanted to spotlight here in Voice Overs of the World, and both of them feature, deep, male voices. “Ah-ha,” you might say, “he’s finally been forced to write about the announcer-style delivery!” Well, nothing could be further from the truth. In fact, these two ads feature voice overs that are about as far away from an announcer-style delivery as you can get. Read on, and you’ll see what I mean.
The first ad above is — oddly enough — for Tetra Pak packaging, although that really doesn’t come into play until the end of the commercial. This spot is actually based on the true story of a park ranger that was struck by lightning seven times over some 30-odd years and survived each time.
What I love about the voice over is how the deep, southern-flavored, rumbly voice behind it seems to be having so much fun with the piece. Think about it; a large part of the VO for this commercial is counting the lightning strikes, one through seven. This voice actor not only manages to make each one sound different, but he imbues each number that he counts off (and the comments surrounding them) with a touch of humor. It’s not easy to make numbers sound interesting, but he does it. This is a voice (and a delivery) filled with character, and it works incredibly well for this spot.
The second commercial is for GE Technologies (as you can see by the GE logo that they’ve so lovingly adorned the video player with), and I have to say, I absolutely love the voice over in this commercial. The entire ad is beautiful (ironically, that’s also the official name of this commercial), with the music, the imagery, the script, and the voice over coming together perfectly to create a real and tangible mood.
The voice actor has a deep male voice, but he uses his breathy tone perfectly, to bring about a sense of love and nostalgia. He’s got a slightly Paul Newman/Clint Eastwood-esque quality to his voice, but for me, the minute he says, “I’ve seen beautiful things,” I was hooked. And while the commercial is certainly a much more serious piece than the spot above, it never feels downbeat or depressing, thanks to a pitch perfect delivery; he sounds like he’s just on the verge of crying, but in a good way, not a sad way. This voice actor has a voice that can be described as craggy or gravelly and he’s got just the slightest hint of a drawl to it, but I couldn’t imagine a voice that would fit this piece more perfectly.
What do you think? Know of any ads like these that you like?
- Voice Overs Of The World: Cola Wars
- Voice Overs Of The World: Caribou Coffee
- Voice Overs Of The World: Pop Secret
- Voice Overs Of The World: Sense Of Wonder
- Voice Overs Of The World: Fun With Animals!