Don’t Be A Crazy Wrestler
A couple of days ago as I was driving in to the office, I passed a bunch of road signs for candidates in the recent local elections. These are the elections for positions such as county legislator, sheriff, town board, town clerk, etc. Frankly, I think a lot of people tend to ignore these elections, but this day, one sign in particular stood out in my mind. It was for a group of three candidates running for county legislator named Gordon, Savage, and Finn. Unfortunately, their sign read like this:
As soon as I saw that, all I could think of was an advertisement for some sort of crazy wrestler: “Toniiiight! You’ll be on the edge of your seat as Savage Gordon Finn takes on the likes of the Iron Eagle! Here he comes, ladies and gentlemen: Savaaaaaaaaaage! Gordooooooonnnn!!! Fiiiiiiiiiiiinnnnnnnnnnn!!!!!!!!!!!!!”
I’m pretty sure that’s not what the county legislator hopefuls were aiming for.
All of which leads me to my point: if you’re designing new branding (whether it be demo packaging, business cards, letterheads, thank you notes, or whatever) take a look at it very carefully before you send it out. I can’t tell you how many demos I’ve seen that have unintentionally funny, weird, or sometimes even obscene overtones because of an unfortunately chosen picture, e-mail address, or design element.
After you’ve finished designing your sparkling new demo CD cover, walk away from it and leave it for a day or so. Then come back with fresh eyes and take a look at it and see if anything seems a little bit… off. If not, you’re probably pretty safe. But if you think there’s a chance that any element of your demo could be misconstrued or misinterpreted, you might want to think about changing it.
After all, you don’t want people to think you’re a crazy wrestler instead of a voice over artist.
…Unless you’re both!
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