Berkshire Eagle
By | July 2009
Blanc entertained us as the voice of Bugs Bunny, Daffy
Duck, Elmer Fudd and dozens of other Warner Brother cartoon characters.
Pardo was the off-screen announcer for the original
Jeopardy game show in the 1960’s before gaining notoriety as the voice of
Saturday Night Live.
While Blanc and Pardo are among the best known American
voice actors, David Bourgeois finds teachers, lawyers and other everyday
working people often have the skills to make money with their mouths.
“My average client has no background in the [communications]
field,” said Bourgeois, the president for Voice Coaches Creative Development
Group.
However, the Schenectady, N.Y. –based company, which
has trained more than 6,000 people as voice actors in the past 15 years, is not
about finding the next big audio star.
“You don’t break into this field,” Bourgeois said
during a telephone interview from his office. “You become educated about the business and build success.”
“People fail to recognize that voice over work is
starting a small business,” he added.
“They create their own big breaks.”
Bourgeois said that’s the message his voice-acting
instructors will try to get across Thursday night at Berkshire Community
College. Voice Coaches in
conducting a two-and-a-half-hour, non-credit introductory course for adults on
what it takes to become a professional voice actor.
Another session is planned Sept. 28.
Students will learn the basics of voice acting, how to
work in a recording studio and producing an audio resume – or “demo.”
And
like any resume, make it look professional, according to one of Voice Coaches
instructors, John Gallogly, who palns to conduct the BCC class.
“Don’t hand-write your name on the demo,” he said, “It
looks like a mess.”
Gallogly, speaking from his cell phone while on
business in Virginia, said an amateurish looking recording was one of the first
mistakes he made when trying to land voice acting work in the early 1990s. Since then he’s done a variety of work
for commercials, music videos and Web site materials.
Gallogly is best known to Berkshire television viewers
as the voice of the animated cat for the Catseye pest control commercials.
But Bourgeois said, “Less than 10-percent of
professional voice-over work is in commercials.”
Voice actors, he noted, are more likely to find jobs
doing training material, video games and audio books.
“Some experts are predicting the audio book field will
expand [five fold] in the next few years,” Bourgeois said.
However, he added, the fastest growing segment of voice
acting is for Web development companies where “two or three years ago there was
virtually none and now 60 percent of the business.”
Bourgeois said virtually all voice acting is freelance,
with pay rates from zero (for charity work) up to $10,000. He said fees more often range from $100
to a few hundred dollars per hour – about the length of one assignment.
Voice actors have to find their own work, he said, and
enterprise pays off. Even in
Western Massachusetts, he said, opportunities lie with advertising agencies,
public relations firms,
recording
studios and in-house audio-visual departments of big companies or
organizations.
He said actors need t develop a business plan with
goals, educate themselves about the business, then create a professional demo
CD that becomes their resume.
“There’s no need for a written resume,” he said, “but
have the demo professionally done.”
It should have a 1½ minute track of commercial narration, he said, and 1½
minutes of other narration of interest to the actor.
No matter the type of audio material involved, Gallogly
said voice actors must sound natural and not like Don Pardo.
“The client wants the consumer to believe the voice
talent is just like them,” said Gallogly.
In addition, voice actors must be conversational and
believable to the audience.
“When casting for medical or pharmaceutical work, I look for knowledge in the field,” said Bourgeois. “It is not just about the voice.”



